Ever find yourself with too much work to handle and don’t quite know where to get started? So do we! But do you know who never had that problem? Dwight D. Eisenhower, the USA’s 34th President.

Eisenhower figured out a way to optimize productivity by avoiding the ‘mere urgency’ trap. Trap is a strong word, but it fits here nicely. The mere urgency trap refers to the cycle of prioritizing urgent but not necessarily important tasks. And many of us fall prey to this. So how did Eisenhower avoid it?

The President used a method named after him – the Eisenhower method – to prioritize each task. In his priority strategy, tasks were assessed for their urgency and importance. 

So, tasks that are urgent but not important take a backseat or are delegated. Are you struggling with managing your time or with delegating tasks? Read on to learn how the Eisenhower matrix can be your saving grace.

What is the Eisenhower matrix? 

The Eisenhower matrix is a time management tool that ranks tasks based on their urgency and importance. The matrix is known by other aliases, including: 

  • Eisenhower decision matrix
  • Eisenhower method
  • Time management matrix
  • Eisenhower box
  • Urgent-important matrix 
eisenhower matrix

What is the fundamental principle of the Eisenhower matrix?

The fundamental principle of the Eisenhower matrix is: it divides tasks based on their relative urgency and importance. Thus, the Eisenhower method of making your to-do list allows you to manage your tasks efficiently. It assigns the highest priority to urgent activities and essential tasks and the lowest priority to the least urgent and least important tasks. 

Why is it called the Eisenhower matrix?

The matrix is named after Dwight Eisenhower – the 34th president of the United States. Eisenhower was best known for his contributions to NASA, the Interstate Highway system, and civil rights legislation. He was also a five-star general of the United States Army during World War II. 

Eisenhower divided his tasks into urgent and important ones, and this strategy became known as the Eisenhower method. Later, Stephen Covey formed the Eisenhower matrix based on his insights and introduced it in his best-seller: “The 7 Habits of Highly Effective People”. The word ‘matrix’ is used because it’s an actual 2×2 matrix with four quadrants. 

How did Eisenhower use the Eisenhower matrix?

Eisenhower used his matrix as an aid in strategic decision-making. He scheduled his daily tasks by prioritizing their urgency and importance. 

How the Eisenhower matrix quadrants work — urgent vs. important 

The Eisenhower matrix divides tasks into four categories based on their urgency and importance. The vertical axis of the matrix represents the importance ranking of a task, and the horizontal axis represents its urgency. So, upper quadrant tasks are more important than the lower ones.

Here’s what these terms mean in the context of the matrix:

  • Urgent: An urgent task requires your immediate attention. You should avoid delaying them because of the impending deadline. 
  • Important: These tasks have pressing long-term consequences if they’re not fulfilled. They might contribute to your long-term goals and quality of life. What qualifies as ‘important is a subjective matter – what’s vital to you might not be as relevant to someone else. 

Now, let’s take a look at those four quadrants we mentioned earlier.

Quadrant 1: Urgent & Important – The “Do” quadrant

The first quadrant has the highest priority. It includes activities that require immediate attention. So, the quadrant includes deadlines with weighing consequences – you can’t afford to put these tasks on the backburner. 

If you’re making a to-do list for the near future, quadrant-1-tasks will top your list. 

Examples of urgent & important tasks 

  • A task that your boss has assigned you at the eleventh hour. 
  • A pressing tooth pain that’s not allowing you to focus on the other tasks 
  • A faulty faucet that’s flooding your bathroom 

Quadrant 2: Not Urgent & Important – The “Schedule It” quadrant

The second quadrant ranks higher on importance but lower on urgency levels. These tasks may not have defined deadlines. They can be long-term missions and goals, which can be scheduled for later.

Tasks in the second quadrant help with new opportunities and growth. While they are not as pressing as first quadrant tasks, you should still aim to solve them quickly. This is because neglected second quadrant tasks might end up moving to the first quadrant. 

Examples of tasks that are urgent but not yet vital 

  • Routine chores and maintenance 
  • Developing a new skill or attending educational events for a job promotion
  • Routine medical checkups and exercise regimen

As you can see, neglecting these tasks can cause their urgency to escalate. If you miss out on routine maintenance, then your infrastructure might break down altogether. Then, you’ll have to call someone in for immediate damage control.

Quadrant 3: Urgent & Not Important – The “Delegate” quadrant

The delegate quadrant includes tasks with high urgency but little importance. The third quadrant is dangerous water – it’s tempting to prioritize these tasks because of their urgency. However, because of their low importance, they should never be prioritized over quadrant-1 tasks.  Plus, since these tasks aren’t as crucial, you can delegate them. If your assistant can handle the task, then why not take a load off? 

Examples of urgent & not important tasks 

  • Cashing in on limited time offers like coupons and discounts
  • Some unnecessary problem that your coworker is facing (we’ve all been there)
  • Responding to some emails and texts

Quadrant 4: Not Urgent & Not important – The “Delete” quadrant

The last quadrant consists of tasks that are neither urgent nor important. Since they rank so low on both scales, they don’t require your attention. If you have tasks in any of the three prior quadrants, these fourth quadrant tasks can be cut out entirely.

Examples of not urgent & not important tasks 

  • Binging your favorite Netflix show
  • Mindless scrolling on social media apps
  • Spring cleaning when there are more pressing tasks that require your attention

How the Eisenhower matrix improves productivity 

The Eisenhower matrix helps professionals better manage their time and boost productivity. Knowing which tasks require your immediate attention helps with strategic decision-making.  Managing your time can also alleviate work anxiety.

Here are a few ways in which the Eisenhower method boosts productivity.

Helps determine which tasks to do first

The Eisenhower matrix saves you from falling prey to the mere-urgency effect. As we mentioned before, third quadrant tasks should not take priority over first quadrant ones. You can use your matrix to sort tasks into quadrants and better allocate your time. 

A limited number of tasks to focus on 

By sorting tasks in different quadrants corresponding to priority levels, professionals have limited tasks to focus on. You have fewer tasks to focus on at any given time, reducing work-related stress and improving productivity.

Limits distractions

Often, people alleviate their anxiety about professional tasks by focusing on less important personal life tasks. For example, you might find college students cleaning their dorm rooms before an important deadline. While cleanliness is important too, sometimes, pressing deadlines are more important – they have far-reaching consequences. Thus, ranking your tasks takes care of distractions like unnecessary spring cleaning. 

Prevents procrastination

Not understanding the urgency or importance of a task can put you at risk of procrastination. Moreover, some professionals have a natural tendency to procrastinate if they feel overwhelmed by their workload.

With the Eisenhower matrix, you know what tasks to take care of now. Low-priority tasks can be saved for later, reducing your time-conscious workload. This helps fight procrastination because there are fewer things on your plate at a given time.

Makes delegating easier

Wrongly estimating the number of tasks you can handle leads to sticky situations. Instead, ranking tasks with the matrix helps you delegate and prioritize. Quadrant 3 tasks, for example, can be assigned to subordinates, but you’d need to take care of ones in the first quadrant.  


Struggling to manage tasks and prioritize activities is something most professionals face at some point in their careers. Unfortunately, it’s quite easy to fall into the mere urgency trap – and stay there. 

With the right strategy, you can achieve more with less effort. Prioritizing tasks helps direct your efforts towards more meaningful tasks, and delegate out the less important activities. This practice is what makes the Eisenhower method is so effective.

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With Motion, you can free up spare time to sit down and get things done. Give our free trial a shot and learn why Motion is the top pick for improving productivity.

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